It has been confirmed that the HayMax brand has been sold to PharmaGroup.
PharmaGroup has announced it has successfully completed the acquisition of HayMax, the hay fever and allergy relief brand, which has a range of organic barrier balms.
HayMax has established itself as a trusted name among airborne allergy sufferers across the UK over the last 20 years and in a statement, PharmaGroup said its innovative approach aligns perfectly with its existing ethos and new product development pipeline.
“We are absolutely thrilled to welcome HayMax into the PharmaGroup family,” commented Mared Bunsee, Business Development Manager at PharmaGroup. “HayMax is a truly brilliant brand that has earned the loyalty of its users through its commitment to organic, natural and effective allergy relief.”
Max Wiseberg, creator and Founder of HayMax (pictured), added: “I am delighted to pass HayMax on to PharmaGroup, who have already started adding value to the brand. Their resources and manufacturing facility will provide HayMax with greater flexibility to react to customers’ needs and I think you can all look forward to more new product development before too long. I am also proud and pleased that PharmaGroup have taken on board the organic message and will be getting their facilities up to Organic standards as soon as possible.”
PharmaGroup has bought all the shares of HayMax meaning they can continue to run the business with no changes required for customers or suppliers.
