A leading company specialising in environmentally-friendly products has undergone a rebrand.
GreenBrands was founded by husband and wife team, Matthew and Lois Clark, who set out to source and develop natural alternatives to household, lifestyle and personal care products that they could use themselves and recommend to others. They have now rebranded the company to NatBrands, which is an amalgamation of the trade distribution name of the business, Natural Eco Trading, with the retail website for consumers, Greenbrands.
NatBrands distributes environmentally friendly brands such as ECOS (formally known as Earth Friendly Products) and Ecoizm, which offer greener alternatives to traditional cleaning and laundry products, without the use of bulky non-recyclable packaging and harsh chemicals. NatBrands only sources products which are biodegradable and recyclable and has just launched LoofCo, its own range of plastic-free cleaning pads, brushes and scrapers, made from traditionally farmed loofahs, coconut husks and coir fibre.