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Weleda joins new beauty coalition

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Weleda’s MD has joined the B Corp Beauty Coalition.

Jayn Sterland, Managing Director of Weleda UK, has joined the Board of the new B Corp Beauty Coalition, which follows its recent B Corp certification.

The coalition brings together over 35 leading cosmetics firms from all around the globe, to improve sustainability standards in the beauty industry. Forming the coalition will enable them to leverage their combined strengths and deliver tangible benefits to beauty consumers, communities, and the planet we share.

Jayn commented: “I am delighted to represent Weleda as part of the global B Corp Beauty Coalition, which aims to unite B Corp-certified companies through coalition as a force for good. With Weleda’s expertise in creating pioneering
natural beauty for over 100 years, we hope to be able to share this wisdom and support others through this
global initiative. It is only by working in harmony with and through nature that beauty can become truly sustainable.”

The coalition will focus on four key issues: ingredient sourcing and sustainability; greener logistics; packaging responsibility; and consistent and clear external messaging that customers can understand and trust.

In other Weleda news, the company has announced publication of a new book.

The Home Prescriber – A practical guide to modern homeopathy, has been penned by Marcus Fernandez RSHom FSHom. Marcus is the principal of the Centre of Homeopathic Education, the largest school of homeopathy in the UK, and has been practicing and prescribing homeopathy for the past 26 years.

He has distilled those decades of experience into this practical selfhelp guide for the over-the-counter use of homeopathic remedies.

“The intention of The Home Prescriber is to be a well-used, dog-eared guide kept in the kitchen ready to be on hand when needed. Make notes in it, scribble in it when you find the remedy that worked for that earache or food poisoning. Over the generations, we seem to have lost the connection with our grandmother’s wisdom of how to deal with the day-to-day illnesses or accidents that occur. This is a guide that will help you in using homeopathic remedies in the home. Homeopathy is safe, effective, easy to learn, and a wonderful way to take charge of your own health and the health of your loved ones,” Marcus explained.

The Home Prescriber includes an introduction to homeopathy, the main principles of home prescribing, and a symptom finder by ailment.

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