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Top ethical rating for Viridian

by Web Admin
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Viridian Nutrition has scored a top rating again for its ethical credentials.

The supplement company has once again received Top Rating from The Good Shopping Guide’s expert panel.

The Ethical Company Award is given to companies that meet the highest standards of ethical practices across the three main areas of environment, animals and people. The award is given by The Good Shopping Guide, an independent research and accreditation company with 20 years’ experience as a trusted source of impartial and independent information.

The scores are published online by The Ethical Company Organisation on its ethical comparison website, thegoodshoppingguide.com, and marks Viridian’s performance on a range of areas including organic, vegan/vegetarian, genetic modification, animal welfare and environmental issues.

Kat Alexander, Director of The Ethical Company Organisation, commented: “Viridian was founded on core ethical principles – charity, environment and charitable contribution, but the company hasn’t stood still. In the last year, Viridian received Leaping Bunny accreditation for their topical ranges, fought to remove the chemical, titanium dioxide, from the wider supply chain, signed up to Prince Charles’ Terra Carta and added to their organic ranges. They are a worthy recipient of
our top-rating ethical score of 100.”

Cheryl Thallon, Founder and MD of Viridian Nutrition, added: “Every company claims to be green or kind these days with leaves and halos on every brand, and you’d need a PhD in research to be able to work for yourself which brands are truly ethical. The Good Shopping Guide does all the work for anyone who wants to separate out the genuine article from the marketing hype. Since 1999, Viridian has made the ethical choices from the seed to the recycling bank, and we’re all thrilled to be honoured again this year.

“Our mission is to bring health and happiness to everyone we encounter – our staff, customers, stockists, growers, suppliers and all the vitamin-takers of the world.”

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