This year has been the biggest Veganuary campaign since it began, with 629,000 sign-ups.
The global organisation encouraging people to try vegan in January and beyond has this year welcomed participants from nearly every country in the world, with only Tajikistan and North Korea (where the internet is banned), missing from the official list of sign-ups. More than 629,000 people from 228 countries and territories officially signed up to try vegan for 31 days, making this the biggest Veganuary ever.
Founded in the UK in 2014, Veganuary has been increasing its global reach for several years, opening offices in the US, Germany and Chile in 2019, Argentina and Brazil in 2020, and India in 2021. This year – for the first time – more people signed up in the US than any other country, with the UK a close second. Also in the top 10 countries for 2022 were India, Germany, Italy,
Mexico, Chile, Argentina, Brazil and Colombia – making Latin America the region with the most Veganuary participants just a few years after the charity began working there.
Reflecting on the success of the 2022 campaign, Veganuary’s Head of Communications, Toni Vernelli, commented: “It is incredibly inspiring to see Veganuary taking hold around the world, especially in countries such as Argentina, Brazil and the US, where per capita meat consumption is amongst the highest in the world. As more people become aware of the incredible impact our food choices have on the health of our planet, attitudes towards veganism are changing everywhere and Veganuary’s growing global popularity reflects this shift.”