A new family-focused campaign from Clearspring has seen the launch of the brand’s new Tofu Taxi.
Streets in London were brought to life last week with the arrival of the Tofu Taxi, handing out thousands of free packs of Clearspring’s new single-serve 200g tofu. The one-day pop-up gave locals a first taste of the product while celebrating the launch of the brand’s biggest campaign yet.
At the heart of the activation was Clearspring Organic Japanese Silken Tofu – the UK’s number one ambient tofu – with visitors invited to try the viral Tofu Chocolate Mousse recipe. The creamy, plant-based treat proved a hit, surprising many with just how indulgent tofu can be.
The Tofu Taxi marked the launch of Clearspring’s largest-ever advertising campaign, running until April 24 and set to roll out across London, Bristol, Brighton, and Birmingham. Alongside it comes The Clearspring Family Kitchen, a new social series shining a spotlight on simple, seasonal plant-based recipes and the people who bring them to life.
