Vitabiotics has revealed details of its new TV advertising campaign for its Pregnacare brand.
Launched on April 2, the first burst of this new ad campaign will feature on major terrestrial channels, including Channel 4, E4, ITVX and Sky.
The 30 second creative follows an emotional journey through the pregnancy experience of a couple expecting their second child, joyously shared with their enthusiastic firstborn daughter. The ad was directed by Billie Scheepers, who as a mum herself to three children, wished to capture the essence of this transformative journey. The ad showcases the comprehensive support provided by the Pregnacare range, highlighting key products including Pregnacare Conception, Pregnacare Original, and Pregnacare Breast-feeding nutritional supplements.
Tej Lalvani, CEO of Vitabiotics, commented: “Our new TV advertising campaign aims to capture the emotional journey of pregnancy while highlighting the important role Pregnacare plays in supporting expectant mothers throughout every stage. We’re proud to continue our legacy of providing caring, expert nutritional support to growing families, both across the UK and internationally.”
