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Veganuary reveals record-breaking year

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A new report has revealed the global impact of Veganuary, with a record-breaking 700,00 people taking part in 2023.

The sign-ups came from nearly every country in the world except Vatican City and North Korea (where the internet is banned) YouGov surveys in several countries found participation was actually much higher than official sign-ups, with four per cent of UK respondents, nine per cent in Germany, seven per cent in the US, five per cent in Chile and seven per cent in Argentina reported to
have participated in Veganuary for at least part of the month of January.

At least 1,610 new vegan products and menu options were launched globally during January – the largest number yet – and nearly 100 UK organisations took part in the Workplace Challenge, including the Ministry of Defence Veg Network, Suffolk County Council, Mars Food Europe, NHS Supply Chain, Greater London Authority, BAFTA, Odeon Cinemas and Adept Carehomes (staff and residents). More than 6,800 international media stories featured Veganuary, including TV reports in South Korea, Taiwan and on Sky Arabia as well as print media in China, Japan and Ghana. Veganuary’s social media channels had a combined reach of 155m and #Veganuary was viewed on TikTok more than 894m times by the end of January 2023.

Ria Rehberg, Veganuary’s CEO, commented: “The world is facing an ever-increasing number of global challenges, but looking back at the past 12 months, I believe it has also been a year of progress, hope and proof that, as Victor Hugo said, there is nothing more powerful than an idea whose time has come. Veganism is the idea of our time; it offers a solution to many of the world’s biggest problems and has become a popular choice all around the planet.

“This 2023 campaign, more people and businesses than ever participated in Veganuary. It is thanks to every single person who shared our vision, and supported us in any way, that Veganuary
2023 was our biggest and most international campaign yet. Together, we are creating a more just and compassionate world for all.”

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