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Veganuary campaign takes to London streets

by Rachel Symonds
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This year’s Veganuary campaign took to the streets of London with a political message.

During the recent annual event, Veganuary’s Vote for Veggies campaign bus hit the streets of London. Boldly emblazoned with ‘Lettuce: Stronger, More Stable, In the National Interest’ and ‘Flavour: For the Many, Not the Few’, the bus gives a cheeky nod to the main parties’ slogans in the last election while urging everyone to take direct action for a better future now by signing up for Veganuary.

Veganuary’s International Head of Policy and Communications, Toni Vernelli, commented: “While much of Britain is rightly focused on the next general election and how it will impact issues that affect them, Veganuary is issuing a reminder that we need not wait to cast a vote for a greener planet, lower food bills and better health for our families – plants can do all of this! By Voting for Veggies this January and signing up for Veganuary, everyone can take direct action on these critical issues. No protests, prison sentences or politicians required.”

The 2024 campaign has also seen hundreds of businesses urge staff to take part as record number sign up for Veganuary Workplace Challenge.

Software giants, Salesforce and Docusign, sports bodies, BASIS, Scottish FA and Lewes FC, five NHS trusts and NHS Supply Chain, and retailers Claire’s, Lush and Hastings Direct, as well as Suffolk, North Herts and Tameside Councils and the Civil Service Veg Network are among the more than 100 organisations that joined Veganuary’s Workplace Challenge.

Rosie Martin, NHS Employee Health & Wellness Dietitian at Royal Devon University Healthcare NHS Foundation Trust, commented: “Our planned events include a cooking session and a local veg stall, but our most exciting project is providing 1,300 free vegan meals for NHS staff throughout the month. Veganuary is a wonderful opportunity for our staff to give plant-based nutrition a go, not only to improve their health but also to reduce our impact on the planet. The Veganuary campaign is the perfect event to help meet our staff wellbeing and RDUH Trust Green Plan targets.’’

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