Rude Health is set to expand its reach by appearing in a forthcoming Channel 4 show.
The food brand was set to appear in the upcoming series of Channel 4’s Secret World of Cereal, due to air to two million viewers as Health Food Business went to press.
The Secret World of Cereal will tell the story of the history of cereal, from its early development by Kellogg’s in the US, to the rise of super healthy, sustainable cereals today, spearheaded by a handful of key British companies, including Rude Health, the cereal and dairy-free drinks brand. Rude Health’s co-founder, Camilla Barnard, was interviewed from the
very kitchen where the £21m+ brand was born.
She commented: “If you told me 17 years ago, that I’d be recounting the story of how Rude Health was founded to two million viewers on primetime television, I wouldn’t have believed you. Nick and I founded Rude Health with a simple mission, to make the healthy choice a celebration, and not a sacrifice. It’s so exciting to be able to share that with so many
people through this upcoming episode of Channel 4’s hit series.”