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Motion Nutrition under new ownership

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The supplement brand, Motion Nutrition, has confirmed it has been acquired by one of its manufacturing partners.

Joe Welstead, who set up the business with co-founder, Charlie Matthews, confirmed the sale to Metabolics, which was set up in 1993 and is a well-established supplements manufacturer based in Wiltshire.

In a statement released to Health Food Business, Joe commented: “Since 2016, Charlie and I have been building Motion to help people stress less, sleep deeper and live happier lives. I’m delighted that the excellent team at Metabolics, led by Adam Hutchin, will carry this mission forward with the market-leading quality that we and our customers have come to expect from Motion.

“I couldn’t have asked for a more diligent group to uphold Motion’s values and continue to work with our wonderful suppliers, retailers, and consumers.”

Joe added that Motion Nutrition’s operations will carry on as normal while the brand joins Metabolics, alongside Nutristrength as part of the same wider group.

“Thank you to our whole team at Motion, my co-founder Charles, senior team, Ant and Sunit, each of our colleagues over the years, our supportive investors and most of all, our wonderful customers and brand advocates,” Joe added.

“While I *unplug* from my position of CEO, I look forward to taking on a smaller role as brand advisor to Motion Nutrition.”

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