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Greener future focus for 2019 Vitafoods

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This year’s Vitafoods Europe will place the focus on sustainability for the global nutraceutical industry.

The event, which takes place at Palexpo, Geneva, from May 7-9, will this year explore the collaboration required to shape a more sustainable future for the sector. This follows the growing popularity of plant-based ingredients, as well as the demand for more responsible farming methods, and the unprecedented backlash against packaging over recent years.

The focus of the event comes as consumer demand means manufacturers are seeking a balance between naturally sourced ingredients and sustainably produced nutraceuticals, through the development of innovative new products, processes and packaging. The need for greater supply chain transparency has also contributed to an increased focus on the role of contract manufacturing, presenting an opportunity for these businesses to set the standard for sourcing practices and quality.

Chris Lee, Managing Director at Global Health and Nutrition Network, Europe, at Informa Exhibitions, which organises the event, explained: “The move towards true circularity requires a monumental shift across the entire nutraceutical product lifecycle – from ingredient to shelf – and can only be made possible by collaboration across the entire supply chain. Our goal with Vitafoods Europe 2019 is to get the industry talking to understand how we can create a sustainable future, as well as to inspire the nutraceutical community with trends, insights and solutions that support market-leading product development and business growth.”

Running alongside the exhibition will be the Vitafoods Education Programme, which will give attendees the opportunity to learn from and network with the world’s leading nutraceutical, supplement and functional food industry experts, as they discuss topics including personalised nutrition, sustainability, contract manufacturing and technological innovation.

Find out more at www.vitafoods.eu.com

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