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Festive focus for latest consumer health campaign

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The HFMA’s HealthyDoesIt campaign has launched the latest phase to encourage people to people healthier this festive season.

HealthyDoesIt has launched its fifth topical campaign, HealthyDoesFestive, which the Health Food Manufacturers’ Association (HFMA), which the consumer campaign, describes as its most generous giveaway yet.

HealthyDoesFestive gives consumers responsible and purposeful advice from a number leading natural health experts all in one place and it is launching the campaign via social media, with the objectives of attracting thousands of new users to an already fast-growing mailing list.

The campaign aims to encourage consumers to take positive steps towards a happy and healthy Christmas and New Year. In addition, by entering the giveaway, consumers can opt in to be added to the HealthyDoesIt mailing list. The giveaway features products from HFMA member brands, and additional products that can be found in health stores.

Esther Mills-Roberts, Communications Manager at the HFMA, explained: “HealthyDoesFestive pulls together learnings from previous campaigns, making the most of a festive giveaway to increase our consumer reach and engage with our HealthyDoesIt experts, who have provided content. This is, of course, one of the busiest times of the year for health store retail, and we are proud to support the industry with this campaign, to increase awareness of natural products amongst consumers, and point them towards health stores.”

Consumers are invited to enter the giveaway at https://healthydoesit.org/healthydoes-festive/.

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