Designed to be bold and to inspire, Suma has unveiled a brand new look.
As interest in meat-free diets grows, the worker’s co-operative and wholesaler has introduced the colourful new look for the business as a whole, including its fleet of 22 trucks, and range of over 1,000 own-brand products.
Sheree Hatton, one of Suma’s worker members who has overseen the development of the new brand, explained: “The world is changing. There is a growing interest in meat free diets and fairer business practices, things that have been at our heart for over 40 years. Suma’s never been more of the moment, and our new look will allow us to speak in a more urgent voice on the things that matter.”
Nathalie Spencer, who also led the rebrand, added: “The way we look is changing. But what we stand for is staying the same. We want our new look to be as bold as our people and as inspiring as our customers. It will help our products stand out and direct sales to our customers.
“We’re not doing it all in one go. Starting with our trucks and tomatoes, over the next two years we’ll be changing all of Suma’s style to create a more consistent and unified brand.”