Health Stores Ireland has announced plans for what it calls an ambitious national sectoral TV and radio media campaign. Kicking off on August 29, the finance for the campaign has been largely crowd funded via independent retailers. The core message of the campaign is ‘health food stores are at the heart of your community’, with the call to action being to look for the Health Stores Ireland badge on the door.
Health Stores Ireland Chairperson, Martha Brennan, thanked all the store owners and suppliers supporting the project, adding: “With the current focus on natural health and wellbeing, it is vital that consumers are reminded of the unique offering and value that independent health foods stores bring to their communities.”
The advert was filmed over several days in three shops in the west of Ireland, with the brief being to capture the essence of independent health food stores. The project was completed by Mark McGuire, from Sligo, who has previously worked with health food ambassador, Oliver McCabe.
The adverts will appear on TG4 TV and will be aired over a month of peak viewership, with exclusive Tour de France and Pro14 rugby coverage, and with a guaranteed viewership of two million. The advert will also be airing on Health Stores Ireland’s social media channels from mid-September, with links posted at www.irishhealthstores.com.
While the finance for the campaign was largely crowd funded via independent retailers. The project was seed funded at concept stage by Evergreen Healthfoods, Wholefoods Ltd, Independent Irish Health Foods, The Natural Medicine Company, Viridian Nutrition, Sonnentor, Nuzest, Clearspring, Synerchi Kombucha and Wiley’s Finest.