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World Vegan Chocolate Day

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Launched in 2022, January 31st 2023 will see the return of World Vegan Chocolate Day; created to highlight the delights of vegan chocolate and the fact that it has something to offer everyone.

Spearheaded by vegan Willy Wonka Adrian Ling, the event has been a celebration of all things vegan chocolatey, from white to dark high cocoa chocolate, from ice cream to vegan chocolate cakes, from premium bars to everyday snacks.

Adrian comments: “I’m so excited the second World Vegan Chocolate Day will once again celebrate all positive things about vegan chocolate. In this last year there have been so many developments and product launches that puts vegan chocolate on the map.”

Falling at the end of Veganuary makes this day ‘the dessert’ of the plant-based month. In 2022 Ling recognised that WVCD should go a little further than just promoting all things vegan chocolate, but also serve as a reminder that compassion for animals, concern for the environment and all the elements that motivate growth in vegan, also encompasses and values those people and communities that produce the cocoa.

As more manufacturers get involved each year, encompassing these values, the 2023 World Vegan Chocolate Day will add a new message to its celebrations.

Ling explains: “The day will also focus on the many inconsistencies that alternative chocolate producers face. Namely the crazy chocolate labelling regulations in which the existing rules do not allow for the description ‘chocolate’. Alternative producers can add more cocoa in their products and still not be allowed to call it chocolate, simply because vegans choose to use oat, rice, or other similar ‘milkying’ ingredients as an alternative to dairy milk. It is about time regulations stopped discriminating against vegans.”

Ling would like to invite you to participate in the next World Vegan Chocolate Day. The event organisers are holding a celebration of vegan chocolate at two locations, University of Bristol and University of the West of England. They will have a team on site sampling and promoting vegan chocolate with associated social media and PR opportunities. The centrepiece of the promotion will be a vegan ice cream van!

You will have the use of the WVCD logo and associated hashtags, and are also welcome to attend the events. The cost for participation is £300 and would require 400 samples to make up 200 sample packs for each location. The fee is to cover costs and any surplus will be donated to Dean Farm Trust in Chepstow.

For more information or to sign-up to participate, contact Caroline Beynon on Caroline@plamilfoods.co.uk

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