Home News Viridian teams up with Patrick Holford for new brain health tour

Viridian teams up with Patrick Holford for new brain health tour

by Rachel Symonds
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Viridian has announced a new partnership with a UK charity to host a brain health tour.

The ethical supplement company is working Food for the Brain Foundation, a not-for-profit organisation founded by Patrick Holford, for a better brain health campaign.

The partnership will involve a series of awareness raising initiatives to highlight how diet and healthy habits can play a positive role in supporting brain and cognitive function, with health stores playing an active role. In May, an Upgrade Your Brain UK tour led by Patrick and supported by Viridian will be held in conjunction with health stores across the country.

Each seminar will see Patrick share advice on how to approach mental health from childhood to the older generation, in particular, cognitive impairment, and crucially why prevention is better than cure. A social media drive will also educate consumers on the key nutrients and lifestyle tips for brain health.

Commenting on the campaign, Patrick advised: “There is a mental health breakdown with rising levels of ADHD, autism, depression and dementia. We know that less sugar and carbs, more omega 3, B vitamins and vitamin D and also more antioxidant-rich foods massively reduces risk, as does an active physical, social and intellectual lifestyle. These are all relatively easy to change. The challenge, and the reason why we welcome working with Viridian through health food stores, is to motivate people of all ages to make diet and lifestyle changes at any age to protect their brain health both now and in the future.”

Aimee Benbow, Nutrition Director at Viridian, added: “Both Viridian and Food for the Brain share the same synergy and principles in educating people because it’s important to enable them to make informed decisions about their own health. We are delighted to be working with Food for the Brain on this education tour. We believe that that health stores are the right places for the Upgrade Your Brain tour as they are in the heart of communities and champion positive lifestyles to promote wellbeing.”

Since 2006, Food for the Brain has supported people via online educational activities, which includes a free Cognitive Function Test that works out an individual’s future risk and what can be done to reduce it. The charity is currently researching how diet and lifestyle can reduce the risk of cognitive decline. Viridian is pleased to donate to the charity’s research, which shares the ethical company’s philosophy of no animal testing.

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