The annual Veganuary campaign saw more than 400,000 people take part, a rise of an impressive 150,000 on 2019.
The results from the organisers of the month-long vegan challenge far exceeded the group’s 2020 target of 350,000, with participants including rock legend, Brian May, former Dragon, Deborah Meadan and actor, Rebecca Callard.
Hundreds of new plant-based products and menu items were also launched in January, while according to Deliveroo, orders of vegan dishes almost doubled when comparing the number in January 2019 and January 2020, increasing by 78 per cent.
For many businesses, it was more than just a commercial endeavour as more than 50 companies took part in the Veganuary Workplace Challenge, encouraging their employees to try vegan in January and providing more vegan options in the workplace.
On top of all this, Veganuary launched its first-ever TV ad that aired on major networks in five countries, including Sky News in the UK.
Reflecting on the 2020 campaign, Veganuary’s Head of Communications, Toni Vernelli, commented: “With the link between animal farming and the climate crisis making headlines nearly every day, we expected Veganuary 2020 to be the biggest yet, but it exceeded all of our expectations. We applaud everyone who took part and encourage them to continue eating vegan food as often as possible. And we’re grateful to all of the businesses embracing Veganuary and making it easier for more people to eat more plant-based food more often. Together, we are making an enormous difference for animals and the planet.”