A new report has revealed that Brits are spending £1.3bn on meat free foods.
The study found that 40 per cent of people now consume Linda McCartney and Quorn brands, spending more than £25 a week on meat free alternatives
In total, 19m shoppers buy vegan and vegetarian products, buying 150m more meat free meals in 2018 than the year before.
According to the research from Ubamarket, the shopping app, brands such as Quorn, Linda McCartney, Alpro and Nush Dairy-free yoghurt, are no longer considered specialist food.
It found that 36 per cent of meat-eaters, representing 18.97m Brits, are buying vegetarian and vegan specialist products and 23 per cent – 11.77m – are stocking up on gluten free meals, despite not having any intolerance. Furthermore, 26 per cent of Brits said that trends like Veganuary and Sugar Awareness Week are shaping their shopping habit
Will Broome, CEO and Founder of Ubamarket, commented: “Our research has consistently shown that shoppers find it difficult to locate specialty items in-store, leading to frustration and confusion. The importance of having systems in place that grant freedom for shoppers to make their own dietary decisions has never been more apparent. With easier ways to identify important allergens and ingredients on labels, more convenient store layouts and a smoother shopping format, consumers will be able to subscribe to alternative diets with ease.”