Pukka Herbs has added its support to a campaign to stop Facebook advertising in a bid to protest against hate speech and racism.
Pukka joins other brands including Innocent Drinks and COOK, to support the Stop Hate For Profit campaign by pausing paid advertising on Facebook platforms and persuading more brands to join them.
The brands join a growing list of thousands of companies around the world actively removing advertising on Facebook and Instagram in July in protest against hate speech and racism on the social media platforms.
With a combined Facebook and Instagram following of more than 900,000, Facebook helps these household names advertise and reach potential customers. In the absence of advertising on Facebook, by the end of July, the brands will have missed out on a combined reach of over 11m people.
Beyond standing in solidarity with the Stop Hate for Profit campaign, these brands say they are united by their shared passion for using business as a force for good as a Certified B Corporation.
Instead of investing in social media during July, Innocent drinks, Pukka Herbs and COOK are using this time to rally additional support for Stop Hate For Profit from the rest of the B Corp community, which also rely on Facebook and Instagram as an acquisition tool.
Neil Fox, Marketing Director at Pukka Herbs, commented: “We are proud to support the Stop Hate for Profit campaign. As a B Corp, we believe we have a responsibility to use our influence to drive positive change. We are talking to other B Corps too to build our collective voice to inspire the necessary change we hope will come. And we hope other businesses outside of the B Corp community are inspired to put purpose before profit and join this campaign.”