Supplement brand Viridian Nutrition is launching a ‘No Junk’ campaign this week and is asking independent health food stores to join the initiative.
The ‘No Junk’ campaign will go live on 14 February with the messaging, “Say no to ultra processed supplements. Feel good with pure vitamins”.
The large scale campaign will involve national advertising, which will direct consumers to visit their nearest specialist health food store. Viridian is welcoming health food stores to join and be an ambassador for ‘No Junk’ by creating conversations and advising customers using store materials provided by the brand.
From this Wednesday through to the end of March, you will see major advertising near you, including on bus shelters, rail stations, billboards, national and iconic London red buses, the London Underground, national newspapers and magazines, popular podcasts, and online on social media and major websites.
If you want to get involved, contact Viridian to get your free pack.