Salt of the Earth has been awarded a King’s Award for Enterprise in recognition of its sustainability efforts.
The Hampshire based manufacturer of natural deodorants has been awarded the King’s Award for Enterprise in Sustainable Development 2026, a prestigious honour recognising companies at the forefront of sustainable product innovation and manufacturing. The award marks the brand’s second King’s Award in two years, following its 2025 recognition for International Trade, which celebrated the company’s strong export growth.
Thomas Laird, MD and co-owner of Salt of the Earth, commented: “We’re incredibly proud to receive the King’s Award for Enterprise in Sustainable Development. It’s a real honour and a testament to the hard work of our team and our long-standing commitment to doing business in a more sustainable way. Driving greater sustainability across our factory and brand isn’t just central to our ethos – it’s also a commercially sound decision. One example is our recent investment in 126 solar panels, which are designed to generate more electricity annually than our factory consumes, with the surplus exported to the grid. In a volatile energy market, this strengthens our resilience and helps us manage costs more effectively – benefits we can ultimately pass on to our customers.”
Salt of the Earth has been at the forefront of sustainable product innovation since launching the UK’s first refillable spray deodorant system in 2013, six years ahead of major competitors. Today, the company offers one of the widest ranges of refillable natural deodorants globally, spanning sprays, roll-ons and sticks. Its refill systems use up to 85 per cent less plastic than single use alternatives and have replaced the equivalent of over 2.3 million plastic bottles since launch. Since 2021 alone, these refill innovations have prevented 23.66 tonnes of plastic waste, demonstrating how circular design can deliver both environmental and commercial success.
Furthermore, most products are manufactured in-house at the company’s Hampshire facility, where operations have run on renewable electricity since 2020. The business has recently invested in 126 solar panels, alongside air source heat pump technology to further reduce its environmental impact. These initiatives support the company’s ambition to become electricity-positive by 2027, generating more electricity than it uses. All products are certified 100 per cent COSMOS Natural by the Soil Association and approved by the Vegan Society and Cruelty Free International, ensuring natural origin ingredients, no animal derived materials and responsible sourcing. Alongside this, its partnership with Ecologi has funded the planting of over 13,447 trees since 2020.
