A new campaign to encourage shoppers to visit health food stores this Christmas has been launched.
The consumer facing HealthyDoesIt website has launched HealthyDoesFestive, the first new promotional campaign since the site was acquired by Health Stores UK, formerly known as the National Association of Health Stores.
The campaign is built around a feature length article which guides seasonal shoppers through all of the categories – festive food and drink, natural beauty, thoughtful gifting and health boosting supplements and botanicals – they can expect to find in their local independent health store over the Christmas and New Year selling period. It also includes a HealthyDoesFestive giveaway, offering Winter Wellness Goody Bags as prizes featuring products generously donated by Viridian, A.Vogel and Terranova, along with links to topical health and nutrition articles elsewhere on the site.
Commenting on the launch, Health Stores UK Joint Chair, Len Glenville, explained: “The article we have created for our first Healthy Does campaign aims to show consumers why independent health stores should be their go-to destination for festive food with an organic, free from or Fairtrade twist, thoughtful gifting ideas and indulgent natural beauty and body products – and, of course, the widest range of natural health products on the high street, with everything you could possibly need for a New Year healthy reset.
“We hope the whole trade will get behind these consumer campaigns and will want to share and link to our HealthyDoes Festive campaign on their social media channels. I’m sure we’d all agree that the more people we can nudge in the direction of their local independent health store during this vital selling period, the better!”