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Changes announced at Veganuary to increase impact

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A new CEO and a team of trustees has been announced to further drive Veganuary.

The charity behind the month-long ‘try vegan’ campaign has revealed the changes to increase its impact, further revolutionise the British high street and spread its successful campaign overseas.

The founders, Matthew Glover and Jane Land, have appointed Ria Rehberg as CEO. For six years, Berlin-based Rehberg worked as the Co-Executive Director at Animal Equality, in Germany, before taking on the role of Country Manager for the global ‘flash’ campaign, Million Dollar Vegan, which offered $1m to charity if Pope Francis went vegan for Lent. Now, she has joined Veganuary and has plans for significant expansion and increased efficacy.

To support her, and to guide the charity as it grows, a range of trustees have been appointed. They are Bradley Russell, an investment manager, entrepreneur and co-founder of Manchester Pig Save and the UK Save Movement, Ciara Lynch, Chief Operating Officer at The Brilliant Club (an educational university access charity), Giles Fisher, Head of Category Trading at Waitrose, and Jane Thurnell-Read, former university lecturer, now entrepreneur, philanthropist and inspirational speaker. Also becoming trustees are Marie Page, a digital and social media marketer whose expertise and advice the charity has long relied upon, Sagar Shah, a professional economist who has worked across the private, public and non-profit sectors on a range of issues including financial regulation, and Seth Tibbott, Chairman and Founder of the family-owned Tofurky Company.

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