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Buying platform launched by Bira

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A new buying platform created by the British Independent Retailers Association (Bira) has been launched.

Bira Direct Plus is a product buying platform for retailers, which is available for download on phones, tablets and browsers. It has been designed to make ordering more flexible as it offers full visibility of live pricing and stock levels through the app and allows retailers to place orders straight from their devices.

The new ordering platform has been designed to solve some of the biggest ordering issues faced by independent retailers, saving valuable time by making ordering simple, keeping prices and stock levels transparent and making it easy to keep track of orders with shopping lists.

Jeff Moody, Managing Director of Bira Direct, explained: “We’ve listened to what our members have been asking for, and we’ve delivered. Now retailers can buy from Bira Direct suppliers online and only need one app to take care of all of their product buying.”

The app is open to all independent retailers; for Bira members, it is available on the app store or Google Play at no extra cost. For non-members, it costs £12.50 per month.

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