Jan
18

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Lipstick amnesty to promote natural alternatives

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Natural cosmetics brand benecos is doing its bit to highlight chemical nasties by launching a Lipstick Amnesty.

The brand is introducing the Lipstick Amnesty throughout January 2016, allowing customers to trade in their ‘conventional’ lipsticks to receive 50 per cent off a benecos Natural Lipstick of their choice.

Designed and manufactured without animal testing, the line is vegetarian-friendly and kind to the skin. They are also free from mineral oils like paraffin waxes, parabens, silicones, PEG and synthetic colours, synthetic fragrances and preservatives.

In other news from benecos, which is distributed by Pravera, it has been announced as the new Netball sponsor on Sky Sports.

The brand has signed a deal with Sky Media, the advertising sales arm of Sky, to sponsor netball coverage on Sky Sports next season. This sponsorship taps into the brand’s desire to reach a younger female audience with a personal interest in natural products, health and wellbeing.

The sponsorship includes 20 Vitality Netball Superleague games to be aired from January until April, as well as the International three matches against Australia. Benecos will receive credits around all Netball programming on Sky Sports and on Sky Go.

Jan
18

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Pravera adds ethical and fair trade brand to portfolio

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FairSquared is the latest addition to the Pravera line-up of brands.

Pravera will be the UK distributor of the brand, which boasts strong ethical and fair trade credentials and is already well-known in its home market Germany.
The range includes vegan condoms, as well as affordable and certified organic toiletries, including body butters, shower gels and shaving oils. The brand has formed part of the Pravera brand portfolio since December 1.

As it is part of Pravera’s ethos to only distribute brands certified natural or organic (when possible), FairSquared agreed to reformulate its range to achieve the NaTrue organic certification for its toiletries. The FairSquared condoms contain natural, fair trade rubber, but are not certified organic as certified ‘organic rubber’ doesn’t exist.

Graeme Hume, MD of Pravera, commented: “FairSquared’s ethics and values are outstanding and this, combined with its organic certification, makes it an attractive brand for the UK market. We are aiming to get it distributed in stores that reach a customer base interested in ethical, fair trade products, including health stores and pharmacies.”

The brand is certified by the Fairtrade Foundation, is vegan and not tested on animals, among other credentials.

Jan
18

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Health food friends reaching for the top

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Two retailers joined an industry MD to reach the top of the highest mountain in Northern Ireland.

Pharma Nord Managing Director, Bent Henriksen, reached the summit of Slieve Donard aged 77. He was joined by Paul Best, from Eat Well, in Belfast, and Jackie Johnson, at Jacksons of Saintfield. The trio took part in the climb led by renowned adventurer Noel Hanna.

The climb follows on from Bent’s previous success at reaching the top of Mount Kilimanjaro in 2014.

“Staying active is extremely important as we age and I strongly believe that the right nutrition can help. I have taken Pharma Nord’s coenzyme Q10 for many years now. It’s especially important for energy and the normal function of muscle cells, including the heart. It was great to be joined by Paul and Jackie Johnson and it was a fantastic achievement to reach the 2,790ft summit,” he said.

Jan
18

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A decade of CherryActive celebrated

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The leading cherry juice brand, CherryActive, is marking 10 years in business.
The award-winning company, which produces the health industry favourite, CherryActive Concentrate, was founded by John Carey after he discovered that tart Montmorency cherries, grown in the US for the cherry pie market, had an amazing, positive effect on his gout, a painful joint condition that he had suffered from for years.

He worked with Michigan’s top cherry growers to produce his concentrate, which is produced to contain extraordinary levels of beneficial compounds without any added preservatives or other additives.

John and his team are so passionate about the product that they have worked tirelessly promoting it. The company has gained more than 600 press articles over the past 10 years, helped by ongoing research into CherryActive’s many health benefits. As well as improvements for gout sufferers, research has shown significant results for CherryActive in improving sleep quality, reducing inflammation and speeding recovery after exercise.

“The journey with exercise recovery benefits has been the most exciting.” John said. “We now boast international and premiership rugby, football and cricket teams as our customers, as well as a number of world-beating Olympic squads.”
The company has now diversified into producing other premium quality juice concentrates and related products, including a range of beetroot (BeetActive) and blueberry products (BlueberryActive).

CherryActive has also won an impressive array of awards over the past decade. Most recently, in October, CherryActive was awarded Best Drink in the UK/EU’s Applying Functional Medicine in Clinical Practice Food and Drink Awards, hosted by The Institute of Functional Medicine and Nutri-Link Clinical Education and voted by leading nutritionists, medics and clinicians.