Pravera brings the trade show direct to health stores in Ireland

After noticing the absence of a trade show specifically designed for health stores in Ireland, Graeme Hume Managing Director of Pravera, alongside his colleagues Samantha Brown and Leanne Stephenson have been working tirelessly for the last six months to bring you something different.

Pravera, distributors for Lavera, Benecos, Organyc and many other organic and natural brands, took to the road from their base in Scotland to four corners of Ireland – Dublin, Cork, Limerick and Galway, to take the show to Irish retailers.

From the 18-22 September, Pravera set up their brands at hotels in the locality and invited retailers to drop in between 3pm and 9pm for a chat, refreshments and to discuss their brands and the philosophy behind their brands.

By scrutinizing the ingredients, the production factory, the natural and organic certification label, Pravera products are tried and tested. They want to make it easy for retailers to purchase products with the knowledge that they are what they say they are – “pure, natural, organic.”

And not just this, every visitor left with a goody bag of products of their choice!

Graeme expressed that though a hectic few days, the trip was well worth the effort. “We had the best response from Cork, Limerick and Galway and plan to repeat next year.”

Due to the success and demand for their trade show, Leanne is scheduled to visit more retailers as they noticed there was a gap for natural and organic brands and a lot of opportunity to develop their sales.

On show, Pravera had a display of the latest Benecos range, Jo Browne’s Irish made perfume sticks, products from their new organic tattoo range and many more!

Next year the Pravera team hope to work in partnership with an ethical supplement brand and novel food brand to give greater reason to visit and give retail stores more variety of products on offer at their showcase.




Mooncup® wins ‘The Green Business Award’ and ‘The Best Place to Work’

This September, Brighton-born ethical business  Mooncup Ltd have won not just one, but two awards- ‘The Green Business Award’ and ‘The Best Place to Work’ – at the Brighton and Hove Business Awards 2017. The reusable menstrual cup company were thrilled to win the coveted titles at the sell-out event, designed to raise awareness and celebrate the ‘diversity and uniqueness of Brighton & Hove’.

Mooncup Ltd’s achievement hits the news in the same week that a national survey revealed Brighton & Hove to be the happiest city in the UK, giving Mooncup Ltd the impressive title of ‘Best Place to Work’ in the ‘Happiest City’.

In selecting ‘The Green Business Award’ winner, judges were looking for a “a business which is focused on supporting the green economy as well as helping the City, and in turn our Planet, to become more sustainable”. 

Due to Mooncup® users worldwide, the company have ensured that 1.7 billion fewer tampons and pads have ended up on our beaches or in landfill since 2002.

Meanwhile ‘The Best Place to Work’ award fanfares “excellence in providing an environment in which employees can develop their full potential, achieve outstanding success for their business and really thrive.”

As Katherine Clements, one of Mooncup Ltd’s proud Company Directors explains:

“The Mooncup® is health conscious, environmentally savvy, and taboo-busting: I can’t think of a more fitting winner to represent Brighton!  We’re so proud to get this recognition- especially among all the great businesses here.  It just goes to show that people are ready to open up and make new choices. And that employee-owned, conscious and progressive business is the way forward, too. There’s another way, and it’s a winner: Mooncup!”

The Mooncup menstrual cup as a product:

  • Just one of us will use 11,000 throwaway tampons and pads in a menstruating lifetime – often ending up in the sea or in landfill.
  • Over one weekend, the Marine Conservation Society found 17 used sanitary product items (applicators, backing strips, pads, tampons and wrappers) per km of British beach surveyed (Beachwatch 2013) .
  • Conventional cotton production (a main material in tampons and pads) accounts for 20% of the world’s pesticide use.
  • In a study performed in 2016, traces of chemicals and insecticides including glyphosates were found in 5 out of 11 disposable sanitary products tested. Mooncup is the healthier, environmentally-friendly alternative.

Mooncup Ltd as a Green Business. Some examples:

  • Manufactured in the UK to the highest quality standards, the Mooncup is also Vegan Society approved.
  • All suppliers are selected following a rigorous process including ethical and quality criteria:
  • All Mooncup leaflets and usage guides are made with 100% recycled paper, pulp or fibres, printed with vegetable inks.
  • The box is FSC Certified and made from ECF pulp.
  • The storage pouch is manufactured in an accredited Fairtrade factory from unbleached, organic GOTS certified cotton.
  • From manufacturing to printers, key suppliers are environmental and ethical pioneers within their respective industries
  • Mooncup Ltd’s bankers and pension providers were selected on the basis of their ethical investment policies.
  • Waste reduction in-house including:  bulk buying kitchen supplies from a local natural products wholesaler, considered scrap paper use & choice of durable solutions wherever possible. In the last year, approximately 2050 litres of waste recycled via Magpie Recycling Cooperative, 450kg of our kitchen waste composted locally.

In the UK, Mooncup is available from good independent health food stores, Boots and .  It is also available in 50 countries worldwide.





Sheaf Street Health Store comes to Daventry

Our very own Group Sales Manager Natalie Howlett was lucky enough to be invited along to visit the popular Sheaf Street Health Store in Daventry, Northamptonshire. Founded in 2016 by husband and wife team Shaun and Cheryl, Shaun is well-known in the Daventry area for his passion for triathlon and Cheryl has 30+ years experience in the natural products sector, having launched Viridian Nutrition in December 1999 – she knows her stuff.

Sheaf Street Health Store is a specialist independent health and wholefood store with experienced and qualified advisers on hand to signpost you to the right information and dietary programme. The new hub provides all things healthy, natural, organic, ‘free-from’, vegetarian/vegan, nutritious and foodie.

In-house vegetarian and vegan recipes are created, tried and tested in store using the products that they sell so you never have to worry about searching endless supermarket shelves for said ingredient. With their very own demo kitchen in store, you can learn the perfect way to prepare nutritious healthy meals – I hear the quinoa and roast red pepper soup is particularly exceptional.

But here’s the best bit, not only is the store filled with delicious aromas as you browse, upstairs you will find Yoga and soon to be Pilates! Shop until you drop and participate in some Yoga.

Shaun and Cheryl are passionate and excited for the future of Daventry so pop in and say hello, time it right and you just might be in time for tea testing!

Opening Hours:

Monday – Friday: 9:00 – 17:30

Saturday: 9:00 – 17:00

Sunday & Bank Holidays: Closed


Support your local independent health food stores.

For more information go to:




Unilever confirmed as new owner of Pukka Herbs

It has been announced that Pukka Herbs has been acquired by Unilever.

While terms of the deal were not disclosed, in a statement, Pukka Herbs says it is joining Unilever in a deal that “gives it new levels of global opportunity and ethical and environmental influence around the world”
It has been stated that Unilever will run Pukka as a separately managed business entity, with founders, Tim Westwell and Sebastian Pole remaining at the forefront.

In terms of the decision, Pukka explained that Unilever, through its own Sustainable Living Plan, is a leader in social and environmental change, embraces Pukka’s herbal expertise, uncompromising standards and deep-rooted values. In the statement, it said Pukka’s philosophy centres on benefitting people, plants and planet, which clearly chimes with Unilever’s Sustainable Living Plan, which pledges to decouple growth from environmental impact while increasing positive social impact. Unilever shares Pukka’s vision for business models that change the world for good, with people and planet at its heart.

Pole commented: “Choosing Unilever came down to scale and sustainability. It is a leader in calling for business to act as a force for good; it welcomes our herbal knowledge and wants us to influence positively from within. Pukka will remain true to its values – 100 per cent organic, a B Company, a champion for fair trading through pioneering schemes like Fair for Life, and we will continue to donate one per cent of sales to global environmental charities annually.”

Westwell added: “With Unilever, we now have new levels of opportunity and influence – rooted in Bristol, but reaching all over the world. It shares our vision for better business models, ones that change the world positively, with people and planet at the heart. Together, we’ve appointed Forum the Future’s Jonathon Porritt to head a team of sustainability experts to support the transition for both companies.”

Kevin Havelock, Unilever’s Refreshment Category President, added: “Pukka has strong values and a clear purpose that aligns fully with our own sustainable growth model. Both of us believe in business being a force for good in society. Tim and Sebastian have cultivated Pukka into a successful business without ever compromising ingredients or their ideals.”

* Look out for the October issue of Health Food Business for a detailed story.