With Real Nappy Week celebrating its 20th anniversary in April, Weleda is reminding retailers of the opportunities to be gained from this sector.
The week, which takes place from April 18-24, plays host to a range of activities to encourage families to make the switch from synthetic to cloth nappies.
During the week, retailers can highlight that, when making the switch to cloth, parents should also consider switching from a paraffin or petroleum-based nappy cream, which can be difficult to wash out to a plant oil or butter based cream, such as the Weleda Calendula or White Mallow nappy cream.
Sharon Trotter, midwife, Weleda’s baby skincare consultant and founder of the TIPS award scheme, explained: “Many mums find that nappy creams with paraffin or petroleum-based ingredients are less suitable for use with cloth nappies as it is more difficult to wash out the mineral oil residue at lower eco-friendly wash temperatures, and this may ‘clog’ the nappy fibres.
However, there are many creams on the market made with plant oils and butters, rather than mineral oils – including Weleda’s two nappy creams, Calendula and White Mallow. These are made with plant oils that absorb more readily into the skin, creating a protective yet breathable barrier on the skin, and depositing less residue in the nappy.”
