The organisation created the trademark as the vegan market enjoys continued interest in entirely animal-free products.
The new trademark, which will complement the existing Vegetarian Society Approved trademark, will offer assurance to consumers that stringent checks have been made to ensure a product’s vegan credentials. The trademark will be available for us on-pack and in out-of-home establishments for products that are free from animal-derived ingredients, cross-contamination during production, GMOs, and animal testing, either directly or via commissioned processes.
The Vegetarian Society Approved vegan trademark will have the unique advantage of being independently checked, rather than being licensed on a self-certificated basis. Accredited products will also be promoted by the Vegetarian Society.
Vanessa Brown, Head of Business and Catering Services at the Vegetarian Society, explained: “The number of vegan consumers across the country is continuing to rise and we’ve seen a huge appetite for animal-free products across all grocery sectors, from food to beauty. We have experienced increasing demand for a vegan trademark from our customers to ensure they stand out from the crowd and can proudly display their vegan credentials.
“Our existing Vegetarian Society Approved trademark can be found on more than 15,000 products and we’re confident that our new vegan approved trademark will experience the same success.”
