The first ever research examining the UK’s organic consumer has revealed some 9.3m people are buying organic on a monthly basis.
The research, commissioned by the Organic Trade Board, was revealed recently at a retail briefing it hosted, Prosper & Grow with Organic. The results were revealed at the same time as the latest phase and visuals of the Organic, Naturally Different campaign (pictured) were revealed.
The study, carried out by Wendy Dunn Research, found that this was the equivalent of £6m being spent each month on organic food, while 50 per cent of consumers say they would consider buying more organic food and drink if it were available and some 45 per cent confirmed they will buy more in the future.