Organic beauty expert, Jo Wood, has donated £30,000 to the Sustainable Food Trust following her success on a TV show.
The author, model and former wife of Rolling Stone, Ronnie Wood, took to the TV screens to take part in a celebrity version of ITV’s The Chase.
Along with Jonathan Ross, Katy Brand and Chris Hollins, the team successfully played for the biggest jackpot ever won on the show, with each player taking away £30,000 for their respective charities. Jo chose the Sustainable Food Trust as her charity of choice.
Following the donation, the trust’s Chief Executive, Patrick Holden, visited Jo at her London home to talk about why she chose to support its work.
Speaking after the win, Jo said: “The problem we face is that the health industry don’t care about our food, and the food industry doesn’t care about our health. It’s a really difficult problem. But people are so ill because of the food they’re eating, and we need to change our diets in order to become healthy…it’s all about the food.”
Holden added: “We are, of course, completely indebted to Jo and her incredible effort to win for the Sustainable Food Trust on ITV. She has been a relentless pioneer of organic beauty products, an advocate for the sustainable food movement, a great friend and a fellow traveller. We can’t thank her enough for her efforts.”