Rate of almond product launches grows worldwide, data finds

The number of new product launches involving almonds grew 35 per cent last year.
According to the latest Innova Market Insights Global New Products Report, almonds outpaced overall food and nut introductions around the world in 2013, with the 35 per cent growth being compared to a 10 per cent increase in 2012.
It also outpaced total food (27 per cent) and nut (29 per cent) product introductions.
“Almonds continue to grow in popularity every year and really stand out in nutritious snacking,” commented Lu Ann Williams, Director of Innovation at Innova Market Insights. “A fit into so many of the top trends such as natural, simple, better-for-you and clean label, it’s no surprise that almonds are a go-to ingredient for top manufacturers today.”
Responding to the news, Richard Waycott, President and CEO of the Almond Board of California, said: “From the orchard to the finished product, the California almond community is dedicated to the wellbeing of people and the environment. This year’s crop is expected to be the largest on record, which we view as a testament to the state-of-the-art farming practices and water-saving techniques enacted by our growers.”