Nature’s Path has announced its first ever UK sponsorship with support of the Bee Scene project.
The cereal manufacturer has rescued Plantlife’s hugely successful Bee Scene project, one of the UK’s biggest bio-diversity surveys. It stepped in to enable the initiative to reach many thousands more children and families this year after its National Lottery funding ended.
Bee Scene is a simple and effective way to encourage children and their families into their local parks or countryside. By using a simple flower key and activity sheet, they’re able to count different flower shapes and colours and look out for bumblebees. The results are then uploaded onto a virtual meadow map of the UK, creating a valuable resource for future bee conservation work.
Plantlife is the only such organisation of its kind in the world. Founded in 1989, its first President was the noted environmentalist David Bellamy. It owns 23 nature reserves around the country and its current patron is HRH the Prince of Wales.
Andy Lewis, Marketing Manager for Nature’s Path, explained: “As an organic, family-owned company, with a strong commitment to the natural environment, we recognise the importance of educating children early about the importance of our wild flowers and the pollinators that rely on them. We’re thrilled to be able to support Plantlife to continue this fantastic survey, so that many more children and families can take part and Bee Scene.”