Viridian Nutrition is marking 15 years in business with the creation of a new campaign.
The new ‘find a health store’ initiative is designed to educate consumers about the difference between, and considerable benefits of, shopping in independent health stores rather than mass-market outlets.
The company has created a new visual, which is being advertised on London buses, among other places, to raise awareness of health stores.
Consumers can visit www.findahealthstore.co.uk to find their nearest stockist.
n Find out more about Viridian’s 15th anniversary on page 72.