It has been announced that Pukka Herbs has been acquired by Unilever.
While terms of the deal were not disclosed, in a statement, Pukka Herbs says it is joining Unilever in a deal that “gives it new levels of global opportunity and ethical and environmental influence around the world”
It has been stated that Unilever will run Pukka as a separately managed business entity, with founders, Tim Westwell and Sebastian Pole remaining at the forefront.
In terms of the decision, Pukka explained that Unilever, through its own Sustainable Living Plan, is a leader in social and environmental change, embraces Pukka’s herbal expertise, uncompromising standards and deep-rooted values. In the statement, it said Pukka’s philosophy centres on benefitting people, plants and planet, which clearly chimes with Unilever’s Sustainable Living Plan, which pledges to decouple growth from environmental impact while increasing positive social impact. Unilever shares Pukka’s vision for business models that change the world for good, with people and planet at its heart.
Pole commented: “Choosing Unilever came down to scale and sustainability. It is a leader in calling for business to act as a force for good; it welcomes our herbal knowledge and wants us to influence positively from within. Pukka will remain true to its values – 100 per cent organic, a B Company, a champion for fair trading through pioneering schemes like Fair for Life, and we will continue to donate one per cent of sales to global environmental charities annually.”
Westwell added: “With Unilever, we now have new levels of opportunity and influence – rooted in Bristol, but reaching all over the world. It shares our vision for better business models, ones that change the world positively, with people and planet at the heart. Together, we’ve appointed Forum the Future’s Jonathon Porritt to head a team of sustainability experts to support the transition for both companies.”
Kevin Havelock, Unilever’s Refreshment Category President, added: “Pukka has strong values and a clear purpose that aligns fully with our own sustainable growth model. Both of us believe in business being a force for good in society. Tim and Sebastian have cultivated Pukka into a successful business without ever compromising ingredients or their ideals.”
* Look out for the October issue of Health Food Business for a detailed story.