The Vegan Society has recorded a 40 per cent increase in people pledging to follow a vegan diet.
The organisation has seen growth in the number of people joining an initiative in the shape of an online pledge in the last two months compared to this time last year. The pledge lasts for seven or 30 days and is designed to help people with the transition into veganism; they are allocated a mentor, who supports them through the process.
Popularity in veganism continues to grow; in March, the highest number of searches for the word ‘vegan’ was recorded, while the organisers of VegfestUK, which took place recently in Brighton, welcomed a 44 per cent rise in footfall, attracting 7,200 visitors compared to 5,000 last year.
Jasmijn de Boo, CEO at the Vegan Society, said: “We welcome the recent surge in interest in the vegan diet and lifestyle. It is hard to know whether it is the result of food scares such as the horsemeat scandal, the public support of celebrities for the diet or whether consumers are simply recognising that they need to rethink their food choices for the benefit of animal welfare, the environment and their own health.Whatever the root causes this trend can only be good news for manufacturers and retailers that cater well for the vegan community.”
For more information visit www.vegansociety.com/veganpledge