FairSquared is the latest addition to the Pravera line-up of brands.
Pravera will be the UK distributor of the brand, which boasts strong ethical and fair trade credentials and is already well-known in its home market Germany.
The range includes vegan condoms, as well as affordable and certified organic toiletries, including body butters, shower gels and shaving oils. The brand has formed part of the Pravera brand portfolio since December 1.
As it is part of Pravera’s ethos to only distribute brands certified natural or organic (when possible), FairSquared agreed to reformulate its range to achieve the NaTrue organic certification for its toiletries. The FairSquared condoms contain natural, fair trade rubber, but are not certified organic as certified ‘organic rubber’ doesn’t exist.
Graeme Hume, MD of Pravera, commented: “FairSquared’s ethics and values are outstanding and this, combined with its organic certification, makes it an attractive brand for the UK market. We are aiming to get it distributed in stores that reach a customer base interested in ethical, fair trade products, including health stores and pharmacies.”
The brand is certified by the Fairtrade Foundation, is vegan and not tested on animals, among other credentials.