A panel of more than 150 retail experts say superior absorption, easy to take supplements and a full spectrum of essential vitamins are what consumers crave from their multivitamins- and BetterYou’s MultiVit oral spray meets them all.
Multivitamin preparations dominate the health supplement market, with the NHS estimating the UK spends more than £139 million on multivitamins annually.*
Most of these are bought as tablets and capsules. But BetterYou’s research has found that sublingual vitamins are more easily absorbed as they don’t rely on digestive efficiency which can vary from person to person.
That’s why it created its innovative MultiVit oral spray, which also contains all the vitamins consumers lack the most, including B complex, vitamin D, A, K and minerals selenium and iodine.
Sprays are also often a preferred choice for customers, some of whom are put off by hard to take tablets.
Andrew Thomas, Founder and managing Director at BetterYou, said: “It’s great to hear that all the thought we put in to making this truly pioneering product as consumer friendly as possible has been backed up by retailer’s own advice and experience.
“MultiVit is unique on the nation’s shelves in that not only does it give people the vitamins they know they need, its unusual sublingual application makes it one of the easiest to take and best absorbed multivitamin preparations on the market today.”
MultiVit is designed to give the body a unique formulation of vitamins many people miss out on due to busy lifestyles, poor diets and the reduced nutrient quality in highly processed foods.
Oral sprays guarantee fast absorption of those must-have vitamins and minerals because they go straight into the bloodstream via the mucosal membranes in the mouth, unlike common tablet vitamins where the key nutrients are lost by our increasingly ineffective digestive systems.
MultiVit oral spray is suitable for vegetarians, those on a free-from diet, and throughout pregnancy and breastfeeding. The supplement includes vitamins A, C, D, B1, B2, B3, B5, B6, B7, B12, K1, Folic Acid (B9) and minerals selenium and iodine.
BetterYou are also proud to announce that MultiVit has just been awarded the ‘Best MultiVitamin’ title, in the Janey Loves Platinum Awards 2014 by renowned author and presenter, Janey Lee Grace.
MultiVit retails at £9.95 (24p per day).