The organic sector has demonstrated further signs of growth thanks to the recent Organic September campaign.
New Nielsen figures have revealed that sales of organic products reached in excess of £100 million, equivalent to 3.6 per cent growth, in September 2014. Furthermore, Nielsen figures for the 52-week period to October 11, 2014 show growth of 1.6 per cent compared to the same period last year. This contrasts with the non-organic market, which declined by 0.6 per cent during the same time. The independent retail sector, which includes health and wholefood shops, also saw organic sales grow by 6.9 per cent last year.
The annual Organic September campaign, run by the Soil Association, this year encouraged shoppers to make one small change in their shopping habits by choosing organic food and drink, and reached more than six million people through social media.
Finn Cottle, Trade Consultant at the Soil Association, said: “This is a clear sign informed UK shoppers are becoming more loyal to organic food and drink. Campaigns like Organic September, alongside recent positive publicity and a renewed emphasis on innovation and new listings, are all helping to bolster performance. The organic sector has been performing exceptionally well since the release of Newcastle University’s research on the benefits of organic, and in fact this growth has taken place against the backdrop of a deflated non-organic sector. New products and wider accessibility to organic will continue to help secure growth in this market.”