The innovative findahealthstore.co.uk campaign has secured Viridian Nutrition a top award.
The recent initiative featured initially on London buses in March, then through national print titles, including The Big Issue and was designed to raise the profile of health food stores.
The campaign won the award for Best Marketing Campaign 2015 at the recent Natural & Organic Products Europe show.
“This winning campaign was designed to drive more shoppers into specialist health stores, as their continued success is intrinsic to Viridian’s success,” commented Steve Hasler, Marketing Director.
Dominic Roberjot, of Natural & Organic Products Europe, added: “This award was voted for by a panel of industry experts who were looking for genuine creativity in conveying a positive reflection of the natural health industry.”