Healthy Food Brands has announced the appointment of a new manager to drive NPD.
Lizzy Cox takes on the role of Product Development Manager, joining the health food producer and distributor to oversee the development of product lines for the company’s owned brands including Free & Easy, PLj, The Really Interesting Food Company, Rayner’s and Honegar.
Lizzy, whose experience spans high profile FMCG businesses, including Kate’s Cakes and LSG Sky Chefs, will focus on expanding the consumer offering within key product ranges, while enhancing recipes for existing products within others.
Lizzy said: “Food has always been my passion. My fondest childhood memories involve food preparation with my mum – albeit often something wildly unhealthy but utterly delicious such as a batch of peppermint creams dyed purple with food colouring!
“Today, as back then, food is an integral element of family life, and we have the opportunity to bring products to the UK market, which are wholesome and nourishing, and tick the ‘family friendly’ box too. I am hugely excited about the role that I will play in bringing fresh and nutritious new products to the UK market on behalf of Healthy Food Brands.”