Britain’s chief medical officer has expressed concerns again this week of the alarming rise of rickets in the country’s children. This has come as no surprise to natural health pioneers BetterYou who have long been warning of the dangers of vitamin D deficiency amongst youngsters.
Andrew Thomas, Founder and Managing Director at BetterYou, said: “We have been aware for a long time that cases of rickets and other bone diseases are on the rise, particularly in the under five year olds and primarily those with darker skin pigmentation. Limited sun exposure, and so vitamin D intake, has been the primary cause but we have seen a dramatic increase in fractures and bone disorders in other children too and poor diet and an almost totally internal lifestyle and over-zealous sun care is seen as a contributory factor.
“In today’s western diets calcium is very strongly represented but vitamin D3 deficiency is simply not something we can eat our way out of. Without vitamin D calcium’s journey into our bones is simply not guaranteed.
“Vitamin D deficiency is so easily corrected by supplementation and simple lifestyle changes. By taking a daily dose and spending more time outdoors, many health conditions and diseases could be avoided.”
BetterYou’s range of DLux oral sprays are easy to use and the most effective way of getting this vital vitamin into the bloodstream as quickly as possible. The DLux range comes in three different strengths for people of all ages.