New market data has found that the demand for more natural ingredients in beauty products has added £1.4m to sales of facial scrubs in the last year.
According to IRI, four out of 10 of the top selling facial scrub brands use clay, sugar, salt or fruits as alternatives to microbeads and new entrants to the facial scrub market make up four per cent of revenue.
New Government legislation introduced at the start of this year banned the manufacturing of products containing plastic microbeads found in facial scrubs and this latest market data from IRI illustrates that new product development in facial scrubs has added £1.4m in sales in the last year and as a result, NPD using natural ingredients made a huge contribution to sales in this category over the last year.
Clay has contributed a massive 339 per cent to the value growth of facial scrubs, with sugar and salt contributing 39 per cent and 37 per cent respectively.
Sales of the biggest brands in 2017 declined, whereas new entrants, offering natural and environmentally friendly ingredients and packaging, demonstrated positive sales growth.