Body in Balance is the theme of a 2019 campaign from BetterYou.
The initiative has seen the company campaign to raise awareness of the importance of magnesium for a healthy body and mind, and the mineral’s ability to support wellbeing resolutions.
BetterYou invested an equivalent £60,000 in advertising spend during the campaign period, reaching over three million readers, with targeted press advertising across a key range of consumer titles and trade publications. The Body in Balance campaign creative point of sale was delivered into over 130 UK stores, with an array of impactful window displays.
In a bid to understand its customers opinions when it comes to New Years’ regimes, resolutions and health goals, BetterYou also undertook a consumer survey.
Subscribers and social media followers of the brand were offered in-store and online discounts across the Magnesium Original range, along with the chance to win wellbeing prizes and bundles throughout the campaign. To raise awareness, the brand engaged social media influencers, athletes and health professionals to host a series of insightful guest blog articles.