The leading cherry juice brand, CherryActive, is marking 10 years in business.
The award-winning company, which produces the health industry favourite, CherryActive Concentrate, was founded by John Carey after he discovered that tart Montmorency cherries, grown in the US for the cherry pie market, had an amazing, positive effect on his gout, a painful joint condition that he had suffered from for years.
He worked with Michigan’s top cherry growers to produce his concentrate, which is produced to contain extraordinary levels of beneficial compounds without any added preservatives or other additives.
John and his team are so passionate about the product that they have worked tirelessly promoting it. The company has gained more than 600 press articles over the past 10 years, helped by ongoing research into CherryActive’s many health benefits. As well as improvements for gout sufferers, research has shown significant results for CherryActive in improving sleep quality, reducing inflammation and speeding recovery after exercise.
“The journey with exercise recovery benefits has been the most exciting.” John said. “We now boast international and premiership rugby, football and cricket teams as our customers, as well as a number of world-beating Olympic squads.”
The company has now diversified into producing other premium quality juice concentrates and related products, including a range of beetroot (BeetActive) and blueberry products (BlueberryActive).
CherryActive has also won an impressive array of awards over the past decade. Most recently, in October, CherryActive was awarded Best Drink in the UK/EU’s Applying Functional Medicine in Clinical Practice Food and Drink Awards, hosted by The Institute of Functional Medicine and Nutri-Link Clinical Education and voted by leading nutritionists, medics and clinicians.